At Unparalleled Communications we believe that working hard and doing great work is as imperative as breathing. So our clients are relevant, hence profitable, in a competitive world.
Focus on results, not activities, meaning marketers should understand that the goal is selling. Marketing is an investment, not an expense.
Our key values are:
- > Courage: we stand by our beliefs; we reject fear; we 'go for it'
- > Integrity: we know who we are; we say what we think; we are realistic and objective
- > Kindness: we believe kindness is the highest form of service
- > Diligence: we work hard; and until we're proud of what we've produced
- > Creativity: we believe there is more energy in fusion than fission; we seek to add rather than to detract
We are a strategic branding and marketing consultancy that works with leading companies in the following areas. We seek to boost their brand stewardship, improve their performance, and develop solutions for their most significant challenges.
We’ve reinvented our toolbox, empowered people at all levels of the organization and reinforced the notion that we must do good to do well. We are proving out our positioning and that hard work works.
Selling things, selling ideas
Wants and needs based retail
Design of experiments
At Unparalleled Communications, we spearhead a new collaborative working style, working together with our clients because it’s simply smart business. Our goal is to work on the issues that really matter to our clients and build their marketing capabilities.
- > Beauty
- > Pharma
- > Fashion
- > Legal Services
- > Luxury Marketing
Michael Ghilissen is an Adjunct Professor in the graduate program at HEC - University of Liege, and teaches the following courses:
- > Strategy
- > Strategic Marketing
- > Consumer Analytics
- > Market Entry Options
- > Digital Marketing Clinic
- > Negotiation for Managers
- > Leadership Best Practices